Review of the week

Watch the video where we revisit AGN Corp. The situation facing it exemplifies many of the themes you have studied this week.

During this week we explored some tools frequently used to analyse various micro and macroenvironmental factors that affect an organisation.

This week you:

• Developed a SWOT framework
• Conducted a PESTLE analysis

Your task

From what you have learned in this course, answer the question posed at the end of the video:

If you were the CEO of AGN, what further measures would you take to protect the company against external factors?

Share your thoughts in the comments area.