Introduction to Strategic Change Management
Welcome to the second half of the last week! And huge congratulations on getting this far!
For science to be able to make a contribution, its results must fit society’s challenges as possible solutions and meet the needs of the relevant target groups. Therefore, the right practical relevance of research should already be considered in the planning phase of the project.
Central questions for this are: To which long-term and short-term goals/impacts should the research contribute? Which stakeholders inside and outside academia need to be involved and how? Who is the addressee of the research results? Through which activities can research make a contribution?
To answer these questions systematically, we will elaborate:
- a Logic Model,
- a stakeholder analysis and
- a dissemination strategy.
The content of this chapter is inspired by FutureLearn Course HZFM882: Online Teaching and Improving Courses, where the Logic Model in the context of a course evaluation approach is introduced.
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