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Interview - The role of pricing in managing supply and demand

In this interview, Breffni discusses with Mariana the role of pricing in managing supply and demand.

In this video, Mariana our Associate Professor discusses with Breffni the role of pricing in managing supply and demand. Breffni will answer the following questions:

  • What’s the goal of revenue management?
  • What aspect of revenue management will you cover in this course?
  • Where does price fit in revenue management?
  • and what is the characteristic of the cost structure for hotels, that allows you to balance supply and demand?

And from your point of view, what is the role of pricing in managing supply and demand?

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Hotel Revenue Management: the Strategy and Tactics of Hotel Room Pricing

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