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Introduction to consumer data


The Oxford dictionary defines data as:

DATA is a THING (noun). Facts and statistics collected together for reference or analysis. Oxford Dictionaries

These ‘facts and statistics’, and the subsequent analysis are vitally important for any business and marketer. There’s no excuse for not investing in your data.

Think of data as a piece of information that has resulted in some kind of action. It is a record of something in the past. You can use this to understand and predict the future. Using this data effectively is key to making your business more efficient and effective.

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Think about the products and services you engage with and spend money on. What data do you think the organisation has about you? What do you think they know about you?

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Introduction to Marketing: Understanding your Customers

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