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Continue learning with Coventry University

Thank you for joining us. We hope you enjoyed the learning experience. This course is part of the online MSc Construction Project and Cost Management offered by Coventry University on …

Review of the week

Congratulations on completing the second week of this short course on business strategy. This week we have: Introduced key theories used when producing organisational strategies Described Porter’s four generic strategies …

Strategic management and construction

As we have seen, strategic management is the process of formulating, implementing and evaluating decisions about the organisation’s future direction. This process is vital to every organisation’s survival because it …

Porter’s generic strategies

In his research, Michael Porter (2004) identified four ‘generic’ business strategies that could be adopted in order to allow an organisation to gain a competitive advantage. They are referred to …

Strategy theories

Whittington (2001) proposed that strategy theory is about what the company wants to achieve (the goals) and how it goes about it (the process). From this approach, Whittington established four …

Review of the week

We hope you’ve enjoyed this overview of strategies and strategic management for construction organisations. This week we have: Introduced and discussed what is meant by strategy, strategic planning and strategic …

A new week

We look forward to exploring strategy theories, the organisation’s public face and strategic management for construction organisations with you over the next week as well as providing you with tools …

Construction strategy – UK style

Our focus in this short course is on developing an organisational strategy, which occurs as part of an organisation’s strategic management process. One key area of guidance would be to …

Strategic management

Strategy, as we have seen, can have many definitions, but is generally taken as a plan of action designed to achieve a long-term or overall business aim. We have now …

Strategic planning

Strategic planning is a blueprint giving directions to an organisation as to its scope and direction over a stated period of time. It is a well-organised and clearly defined set …

Strategy and the 5Ps

Henry Mintzberg is a Canadian-born academic who researched into and subsequently wrote books on strategy, management, organisations and their relationship. Mintzberg developed the 5Ps of strategy, rejecting a single definition …

Defining the term ‘strategy’

Having looked at what you think strategy is in the previous step, let’s provide a range of definitions, obtained from various sources. We’ll start with what Godfrey (2016) identified as …

Learning at Coventry University

Coventry University believes that a good student experience is central to learning at a world-class standard. To reflect our success we were recently awarded the title of University of the …