Course: Digital Playground: Where Luxury Fashion is Finding its Sense of Humour

What is the High Fashion Twitter Met Gala? There are young creatives putting together initiatives that draw on humour and joy, in order to create greater accessibility. To understand how …

Elitism, Humour and Fashion Media By way of introduction, please read this article by Eugene Rabkin, founder of stylezeitgeist.com. He has also contributed articles on fashion and culture to The …

Sohee Park (From ‘Miss Sohee’) In our second case study that embodies the new era design aesthetic, Sohee Park, known as “Miss Sohee”, is a young designer that went viral …

Our discussion has touched on a broad array of designers that are all contributing to this newfound fashion era that is infused with humour and joy. To grasp a better …

In conclusion to the week we have looked at some of the how’s and why’s of premium luxury brands turning to humour for their marketing success. It is evident in …