Course: Digital Playground: Where Luxury Fashion is Finding its Sense of Humour

The pandemic has no doubt left a noticeable mark on the fashion industry and consumers need for humour and joy. The first half of 2020, changed everything we thought of …

In this new age of social media, new standards of branding are introduced to marketing. Authentic and accessible brands are gaining popularity online, and it gets harder for brands to …

Up until a few years ago, embracing irreverence and humour in a luxury fashion marketing campaign would have been avoided at all costs. It’s true that historically, humour and luxury …

Humour is very commonly used in the fashion world today. But how did it all begin? We’re going to have a brief look at (some of) the history of how …

Welcome to Week 4 Last week we looked at the New Fashion Voices, this week is all about the New Designers and the joy and humour they are bringing and …

Welcome to Week 3 Last week we introduced you to a few case studies of luxury fashion brands using humour to connect with consumers and the 6 keys of using …

Nuraan Petersen, Design Activist and Hopenclass Educator talks to Christina Milan, Deputy General Manager, Head of Strategy at Publicis Luxe, about the funny turn that luxury fashion is taking. “There’s …

The return of the camp, the kitsch and the ugly This is an additional video, hosted on YouTube. Following the 2019 Met Gala, ‘camp’ has become somewhat of a buzzword …

A little bit more about our experts: Dr. Vanessa Marcie: Dr Vanessa Marcie is the founder and CEO of Leading With Humour, an innovative change management consultancy firm. She is …

Thank you for joining The Hopenclass and congratulations on completing the course The Digital Playground: Where fashion is finding its sense of humour. We have looked at the historical, political …

Samantha talks to Kim Russell, known as @thekimbino on Instagram and Twitter. She is a black fashion historian and researcher and has almost 70,000 followers across her social media platforms. …

Louis Pisano is a self described “over-opinionated social media aficionado”. An outspoken and unapologetic creative who is passionate about pop culture, fashion, and diversity with a reputation for telling it …

HauteLeMode is a fashion commentator and meme queen and makes the fashion industry and fashion brands digestible and understandable for every person. HauteLeMode strips bare the sometimes ridiculous nature of …

Long gone are the days of magazines being the only place to find fashion discussion – social media and the internet are rife with a variety of sources, across a …

“The High Fashion Twitter Met Gala is an annual online companion event to the NYC Metropolitan Museum of Art’s Met Gala. This digital-only event seeks to serve as a space …