Course: Digital Playground: Where Luxury Fashion is Finding its Sense of Humour

In this new age of social media, new standards of branding are introduced to marketing. Authentic and accessible brands are gaining popularity online, and it gets harder for brands to …

The pandemic has no doubt left a noticeable mark on the fashion industry and consumers need for humour and joy. The first half of 2020, changed everything we thought of …

Up until a few years ago, embracing irreverence and humour in a luxury fashion marketing campaign would have been avoided at all costs. It’s true that historically, humour and luxury …

Humour is very commonly used in the fashion world today. But how did it all begin? We’re going to have a brief look at (some of) the history of how …

Welcome to Week 4 Last week we looked at the New Fashion Voices, this week is all about the New Designers and the joy and humour they are bringing and …

Welcome to Week 3 Last week we introduced you to a few case studies of luxury fashion brands using humour to connect with consumers and the 6 keys of using …

Nuraan Petersen, Design Activist and Hopenclass Educator talks to Christina Milan, Deputy General Manager, Head of Strategy at Publicis Luxe, about the funny turn that luxury fashion is taking. “There’s …

The return of the camp, the kitsch and the ugly This is an additional video, hosted on YouTube. Following the 2019 Met Gala, ‘camp’ has become somewhat of a buzzword …

A little bit more about our experts: Dr. Vanessa Marcie: Dr Vanessa Marcie is the founder and CEO of Leading With Humour, an innovative change management consultancy firm. She is …

Thank you for joining The Hopenclass and congratulations on completing the course The Digital Playground: Where fashion is finding its sense of humour. We have looked at the historical, political …

Louis Pisano is a self described “over-opinionated social media aficionado”. An outspoken and unapologetic creative who is passionate about pop culture, fashion, and diversity with a reputation for telling it …

Samantha talks to Kim Russell, known as @thekimbino on Instagram and Twitter. She is a black fashion historian and researcher and has almost 70,000 followers across her social media platforms. …

HauteLeMode is a fashion commentator and meme queen and makes the fashion industry and fashion brands digestible and understandable for every person. HauteLeMode strips bare the sometimes ridiculous nature of …

Long gone are the days of magazines being the only place to find fashion discussion – social media and the internet are rife with a variety of sources, across a …

“The High Fashion Twitter Met Gala is an annual online companion event to the NYC Metropolitan Museum of Art’s Met Gala. This digital-only event seeks to serve as a space …