Course: Fashion and Gaming: How Luxury Fashion Brands Use Gamification

[1] Pierre Pettinger, in “Cosplay World” (2014) [2] https://www.cosplaycentral.com/themes/cosplaying/gallery/world-science-fiction-convention-1966-cosplay [3] Ron Miller, in Cosplay World (2014) [4] Bruce Mai. In Cosplay World (2014) [5] Task: read http://www.hard.co.jp/cosplay_02.html + https://www.fibre2fashion.com/industry-article/8840/all-you-need-to-know-about-cosplay-its-history-and-relevance [6]https://en.wikipedia.org/wiki/Comiket#:~:text=Comiket%20was%20inaugurated%20in%201975,while%20studying%20at%20Meiji%20University.&text=As%20Comiket%20grew%2C%20a%20lottery,began%20to%20surpass%20available%20space …

It is time for us to end this path too before deciding if we want to insert coin(s) and continue, or just finish here. I have introduced the interest in …

With the business scope to present the new collection and to entertain its customers, Balenciaga chose to develop a video game as the medium to unveil the new Fall/Winter 2021 …

What is the difference between “The Holiday Run” by Ralph Lauren and the e-game that Burberry presented in Nov 2019 “B Bounce”? You might think that these gaming experiences are …

Until now, I have underlined two ways in which fashion brands and the Video gaming Industry can work together. The first one is the partnership mode: two companies collaborate by …

Jeremy Scott, the fashion designer in charge of Moschino from 2013, developed a narrative story since his arrival. From junk culture and fast food with McDonald’s golden arches[64], to Chanel-lined …