Course: Fashion and Gaming: How Luxury Fashion Brands Use Gamification

Further reading: https://hbr.org/1998/07/welcome-to-the-experience-economy https://jgarecruitment.com/is-the-future-of-digital-marketing-a-virtual-one/ https://en.wikipedia.org/wiki/Cosplay https://fashionunited.uk/news/fashion/from-animal-crossing-to-esports-how-fashion-met-gaming/2020061149326 https://www.cmo.com.au/article/670396/game-7-brands-getting-into-gaming/ https://builtin.com/gaming/video-game-industry-partnerships https://www.forbes.com/sites/forbestechcouncil/2021/03/17/the-future-of-fashion-and-gaming-e-commerce/?sh=35ba07f63be3 https://econsultancy.com/the-animal-crossing-phenomenon-marketing/

The first two weeks aimed at understanding the trends and the reasons why the Fashion Industry got interested in gaming and how they enter the gaming Industry. As the pandemic …

Have you ever heard of Cosplay? It consists of dressing up as a character from manga, science fiction or video games? We embark on this universe where the gatherings are …

The term “experience economy” was first mentioned by B. Joseph Pine II and James H. Gilmore who used it in an article describing it as the “next economy to follow …

Beneath the fashion-tech trend is a growing number of interconnections between leaders in the fashion and gaming industries. It represents big business opportunities, which is why we are now seeing …

“Among the millions of gamers joining the ranks every year, females have been a huge catalyst for growth,” said R. Bhushan, at Google Asia Pacific.[1] Female gamers are now seen …

It is over; the clothing industry is no longer limited to the sale of physical products. Whether it’s dressing up your avatar or buying a digital outfit independently of a …

“Brands are coming up with some creative solutions because the pandemic is persistent, and fashion is something that is so close to our identities,” said Bryana Kortendick, Enjin’s VP of …

Players often have the ability to choose the appearance and style of the characters they play, and many games now include the option of recognisable designer brands, too.[1] Not only …

The gaming platforms offer a way of accessing customers and at the same time providing brands with a way to create targeted and immersive brand experiences that don’t have the …

This week we will look at How and Why fashion met gaming. Last week we laid the foundation for the fashion and gaming industry alliance and now we will explore …

We hope you have enjoyed the course, Why gaming became fashionable.

Post-Covid consumers have adapted to physically disconnected & emotionally connected interactions with brands, the virtual world offers limitless possibilities for Fashion Brands. According to e-marketing [1], gamification is the use …

Haweya: Good afternoon everyone, my name is Haweya Mohamed, I am the co-founder of Afrobytes and The Colors. I spent 10 years in the entertainment industry. In 2015, I created …

Keen to learn more about fashion and gaming? Check out the links below. You can also search NFT’s on twitter to follow the rapid rise of Non Fungible Tokens. [53] …