In creative and professional environments the writing within marketing communications is referred to as copy. All copy about your product or organisation needs to be crafted in order to get …
The brand colours are the ones used throughout the company’s communications and artworks. Usually, the colours used for a logo are a part of the organisation’s brand palette. Each selected …
These are three well-known car brands: Honda, Jaguar and Peugeot. The purpose of a logo is to identify an organisation or product. Often logos become so familiar to people that …
All successful organisations construct a meticulously thought out image of themselves. This image is then reinforced via their creative output. Done correctly, this allows a brand to create an image …
This week you will learn: What are the creative elements of a marketing communication How you should approach your creative assets The brand creative elements involved in marketing communication and …
This course is delivered on the world-leading FutureLearn platform. FutureLearn is optimised for modern browsers and while you’ll get the best experience using one of these we want to make …
This week you will learn: The fundamentals of good marketing. How to use the 4Ps framework. How to ensure your company is customer-centric. What communications planning is. The common primary …
Welcome to the IDM Award in Marketing Course. If you are new to marketing, or looking to strengthen your understanding of best-practice marketing fundamentals, this course is for you. This …
What is a Peer Graded Assignment? Peer Graded Assignments steps have been designed specifically for ExpertTracks to provide you with a chance to develop a deeper insight into the quality …
You have completed your first week, well done! You learned about: The fundamentals of good marketing. How to use the 4Ps framework. How to ensure your company is customer-centric. What …
Many media and print rate cards use cost per thousand to make it easy for marketers to evaluate the cost and return. Using this formula will allow you to compare …
Working in a marketing department means that you often find yourself working with external agencies. Crafting a tight brief also has the added benefit of making it easier to compare …
AJ Lynx Drop This innovative campaign from Lynx won Bronze for best digital experience in the 2018 DMA Awards. Using the briefing steps, we’ve recreated what the marketing brief might …
The DMA copywriting survey asked copywriters for their single biggest barrier to creating great work. Their answer… the brief! The brief is a critical requirement when contracting specialist services from …
Think of a campaign for a business or organisation of your choice. Choose two to three different media channels (online or offline) and map out a Gantt chart using the …