Personas in practice
Let’s work through some examples to see how you can use personas to tailor your campaigns. Below you can see an example of a businessman persona for Bruno. This persona …
Course: Introduction to Marketing: Understanding your Customers
Using Personas to Inform Communications
When creating communications, or writing briefs for them, you can use personas to instruct your campaign. Personas Can Inform the Following: Channel selection: Selecting the right channel to communicate with …
Customer personas
A customer persona is a fictional character made up of the key traits that have been defined within a customer segmentation. A persona helps you to humanise your data and …
How do you segment customers?
It’s important to segment customers appropriately for your business needs. Here are a few easy rules to follow: Find the right balance of segments; too few and there may be …
Four methods of customer segmentation to help you understand your audience
Customer segmentation is the term used by marketers for the division of a customer database into groups that are similar in specific ways. Each of these segments will contain individuals …
How does avoidable advertising work?
No one likes intrusive video adverts. But, without them, how would you get your message out? Surely your customers aren’t going to choose to watch your advertising. Are they? Mobile …
How Can Data Inform Marketing?
Data is the lifeblood of any effective marketing department. At the most basic level, we have to understand how our products and services are being bought. Below is an example …
Using data to improve business efficiency
What data do we get What information does it give us? Marketing benefits of this information Count when customers shop We can start to see if there are any trends. …
Introduction to consumer data
The Oxford dictionary defines data as: DATA is a THING (noun). Facts and statistics collected together for reference or analysis. Oxford Dictionaries These ‘facts and statistics’, and the subsequent analysis …
These articles are from the online course:
Introduction to Marketing: Understanding your Customers