Creating Your CRM Plan
It’s time to bring together all of the key elements covered so far this week to look at the procedure for creating a CRM plan. Important considerations when creating a …
Course: Introduction to Marketing: Understanding your Customers
Understanding Your Peer Graded Assignment Brief
What is a Peer Graded Assignment? Peer Graded Assignments steps have been designed specifically for ExpertTracks to provide you with a chance to develop a deeper insight into the quality …
Articles
The following links to articles are additional content that will enhance your learning experience. Coronavirus: Understanding Consumers in 2021 Customer Data Council: Is your Business Ready for Digital Transformation Customer …
Celebrate your success
You have completed your second week, well done!. You learned about: What customer relationship management (CRM) is. How you can identify different types of customers and their needs. How you …
Week outcomes
This week you will learn: What customer relationship management (CRM) is. How you can identify different types of customers and their needs. How you can deliver an effective CRM programme …
Case Study on Virgin Holidays
Let’s look at an example of how Virgin Media reinvented each step of their customer journey to maximise their profits. To move away from competing just on price, Virgin analysed …
Creating Your CRM Plan
It’s time to bring together all of the key elements covered so far this week to look at the procedure for creating a CRM plan. Important considerations when creating a …
How to use a loyalty loop to win and keep customers
When you read about the management aspect of customer relationship management (CRM), it is often defined as identifying the stage a prospect or customer is at with you. This means …
Data Sources
You have access to more data sources than you think. Take a moment to think about what data you have access to. Typically, there is a range of sources available: …
Data Types
Collecting and using data about your customers means that you can create targeted, relevant, and personalised marketing. The more you know, the more tailored your message can be. Data can …
Customer Relationship Management
Imagine, you meet up with a good friend and they don’t remember your name. They don’t remember what you talked about last time you met, they forget what you do …
Navigating your course
This course is delivered on the world-leading FutureLearn platform. FutureLearn is optimised for modern browsers and while you’ll get the best experience using one of these we want to make …
Week outcomes
This week you will learn: What customer data is. Why customer data is so important to the success of a business. How to use customer data to make your marketing …
Welcome to the course
Welcome to the Understanding your customers course. If you are new to marketing, or looking to strengthen your understanding of best-practice on understanding your customers, this course is for you. …
Celebrate your success
You have completed your first week, well done! You learned about: What customer data is. Why customer data is so important to the success of a business. How to use …
These articles are from the online course:
Introduction to Marketing: Understanding your Customers