Focusing Your Marketing Efforts
Quite simply, marketing or promoting your product or service can feel like an overwhelming task, but the main cause of overwhelm is usually rooted in doing too much with too …
Course: Launching and Growing a Business in Wellness
Case study: Thrive Market
Influencer marketing is one of the most powerful forms of modern-day communication. In this video you’ll hear the unique perspective of Nick Green, Co-Founder of Thrive Market who used influencer …
Leveraging Digital Marketing and Influencer Marketing
Digital marketing, especially in the form of highly engaged social media communication with consumers, is an increasingly powerful two-way channel with your potential customers. It allows you, as we saw …
Brand Story Telling
In this article, you will learn more about brand story telling. Well-known brands have, through the ages, shown that branding is much more than just a set of colours and …
When, why and how to scale up your business operations
Establishing yourself in your marketplace needs to be the sole focus of any new business, but it is often clouded by a desire to scale up and tackle new and …
Building a passionate team
Every business owner will say that having the right people around you is critical to the success of any venture. In this video you’ll hear the perspective of three successful …
An Overview of Fundraising Versus Bootstrapping
According to Small Business Trends, a third of small businesses get started with less than $5,000, and 58% got started with less than $25,000.[1] Your requirements for funding will be …
Scaling a Business
In this article, you will learn more about scaling a business, especially in the wellness industry. Once you have a clear and robust idea for your business in the wellness …
Wrap-up of key takeaways
As you’ve learnt so far, there is a lot of preparation that goes into launching a successful business in wellness. You now understand just how critical it is to get …
Case study – UpCircle
In this video, UpCircle Co-Founder, Anna Brightman, talks about her MVP strategy, including how she and her business partner Will, used market stalls at consumer shows to conduct market research, …