Skip main navigation

New offer! Get 30% off your first 2 months of Unlimited Monthly. Start your subscription for just £35.99 £24.99. New subscribers only T&Cs apply

Find out more

How To Determine What Makes A Good Backlink

This video shows how to determine a good backlink
How to determine what makes a good backlink. As you can imagine, not all backlinks are created equal. Just because a website looks clean and shiny on the surface, it doesn’t necessarily mean that having a link from that site will have a benefit. There’s a five step checklist I’d like to use when I evaluate how good a link is. If a site doesn’t meet all five points on my criteria that are most likely won’t go ahead of it. The reason being is SEO these days is all about quality and not quantity. You really can’t afford to make sacrifices when it comes to the quality of your SEO campaign.
So without further ado, these are the five things you should check when determining if your backlinks are good or not. Number one, check the websites Page Authority. Good websites will have a Page Authority of at least 30. Check the website Domain Authority. Again, good websites will have a Domain Authority of at least 30. Number three, check the page is it linking out to tons of other different websites. So if you get a link from a site and on that same page, it links out to another five or 10 different websites. This isn’t a good sign as typically these sites will do what we call selling links. So selling links is against Google’s terms and conditions.
And you really want to avoid getting links on sites like these. Number four, check the website’s traffic. So we can check how much traffic the website gets using SEMrush. This is a very good indication to figure out the site you’re getting a link from is actually good as sites with no traffic, generally aren’t the best sites to get a link from. Potentially if a site has no traffic, it could have got penalized from Google in the past. If it has, you obviously want to avoid getting a link from this type of site.
So sites to have quite a bit of traffic it’s a good signal as if a site was bad Google, would it be given a site any traffic in the first place. Number five, check how many keywords this website appears for. So this is pretty the same mindset and logic for number four, it all goes back to seeing if the site is good in the eyes of Google, aka if the site is good, it will have some keywords disappearing for. If it’s not a good site, it won’t have that many keywords at all.
So we wanna look for sites that rank for lots of keywords and it’s a good indication is that good sites in the eyes of Google which means that they link to us, it’s gonna be a good link. So now we know these five things, it’s time to look at two backlinks we have for level finish, and evaluate whether they are good backlinks or not. So the first link is from a site called Small Business Sense. So this is actually a link I showed you earlier on in the course. I already had the most chrome bar extension installed in my browser so as you can see how the number 45 game pulled over a Chrome extension.
If I give this a click twice, it will bring through both my Page Authority and my Domain Authority for this link. So as you can see, Page Authority is 27, which is just free points below what I recommend of 30. and a Domain Authority is 45, which is 15 points above what recommended which again is 30. So both of these numbers ideally should be 30. As a money free below on the Page Authority, it’s not the end of the world, and especially early might have 45 for Domain Authority isn’t very high indeed. So on the whole, this is a pretty good link.
If we scroll down now just a double check how many links this page actually links out to this link links out to level finish which is obviously us, if we scroll down, we can see there is no more links, so it passes that check. If we go ahead and plug in the domain into SEMrush, we can see in regards to traffic, it’s roughly getting 12.1k visitors to the site every single month, which is really good. You wanna see a number that list you 100 here so we have 12,000 which is really good. If we scroll down and look at the organic keywords, we can see this site almost appears for 10,000 different keywords.
So again, nothing to worry about at all here. If we go and look at the second link now. So this is a link on Green It’s an article talking about our flooring contractors as skilled as each other. And you’ll see there’ll be a link here which says what steps you should take. And if I click this, this will obviously links a level finishes homepage as you can just see there. So firstly want to do is check the Page Authority and Domain Authority. And as you can see from the toolbar, Page Authority is 37 which is over 30 really good. Domain Authority is super high on the site which is 67.
So another really strong link, so wanna double check, there’s no more links in his article. It’s just the one for level finish. As you can see, indeed, it’s only one link in his article, which is the level finish. So this is another really good link. If you go overhead to SEMrush now I’ve logged in And look at the traffic, you can see they’re getting over 200 visits to the site a month again 3.7k. So again, almost 4000 visitors to the site every single month, nothing to worry about there. If we scroll down to the organic keywords, you can see they appear for over 12,000 different keywords. So tons of keywords there indeed. So again, nothing to worry about.
This is another solid link. It’s important to note as well, when you check the article for links, if you do see links in the article, which if you click them link to another article on the site so what we call internal links. This is nothing to worry about. It’s only if you see links going to external websites. So again, this is how we evaluate the five different elements when determining if a backlink is good
This article is from the free online

Local SEO: A Definitive Guide to Local Business Marketing

Created by
FutureLearn - Learning For Life

Reach your personal and professional goals

Unlock access to hundreds of expert online courses and degrees from top universities and educators to gain accredited qualifications and professional CV-building certificates.

Join over 18 million learners to launch, switch or build upon your career, all at your own pace, across a wide range of topic areas.

Start Learning now