Measuring Success: KPIs, Analytics & ROI
Measuring Success – KPIs, Analytics & ROI In digital marketing, success is not defined by guesswork, it’s defined by data. To ensure marketing efforts are effective, businesses must track, measure, …
Course: Marketing in the New Digital Era
Developing a Digital Marketing Strategy
Developing a Digital Marketing Strategy What is a Digital Marketing Strategy? A digital marketing strategy is a structured plan that outlines how a business will use digital channels to achieve …
Segmentation, Targeting & Positioning (STP)
STP in Digital Marketing: Learning Information & Key Insights Segmentation Definition: The process of dividing a broad online audience into smaller, more manageable groups based on shared characteristics. Digital Context: …
Channels and Tools for Digital Engagement
Understanding the evolving landscape of marketing requires a comprehensive look at how traditional and digital channels converge, the shift towards omnichannel experiences, and the tools that enhance digital engagement. Below …
Behaviours, Data and Ethics
Understanding the dynamics of digital marketing requires a deep dive into several critical areas: Consumer Behaviour & Decision-Making Online, The Role of Data & Personalisation, and Privacy, Ethics, and Consumer …
AI, Automation and the Customer-Centric Approaches
Understanding the evolving landscape of marketing is crucial for businesses aiming to effectively reach and engage their target audiences. Below is an exploration of three key areas: Traditional vs. Digital …
Exploring the world of data and impact
Wider Reading To deepen your understanding of the impact of digital marketing, the following accessible articles offer valuable insights: 53 Social Media Statistics to Inform Your 2024 Social Strategy “53 …
The Foundations of Digital Marketing
Read this article Disclosing the Success Secrets: Exploring Amazon’s Digital Marketing Strategy to support you completing the quiz.
Learning materials, supporting videos and applied case-studies
Understanding the integration of digital components into the marketing mix is crucial for modern businesses aiming to enhance their reach and engagement. Below is your learning information and supporting videos …
Learning materials and supporting videos
Understanding the digital consumer is essential for businesses aiming to thrive in today’s technology-driven marketplace. The following information offers valuable insights into digital consumer behaviour, helping to inform effective marketing …
The Evolution of Marketing in a Digital Era
Learning materials and supporting videos The following videos and research articles will provide insights into the historical transformation of marketing, the role of digital technologies, and how businesses have adapted …
Information about each weeks learning materials
Welcome to Marketing in a Digital Age Short Course Welcome to this exciting and dynamic short course on Marketing in a Digital Age! As businesses continue to evolve in an …
Marketing in a Digital Age Learning Objectives
Improve your understanding of the theory and practice of marketing in a digital era and the relevance of marketing across all business functions. Assess theoretical and practical knowledge of the …
Welcome to Marketing in a Digital Age
You will review the learning materials and complete the learning checks as you progress. On completion of each short course, you will have the opportunity to achieve your University of …
Information about the Global MBA Fundamentals Programme
Why Study for a Global MBA at Salford Business School? The Global MBA at Salford Business School is designed for ambitious professionals looking to develop advanced business knowledge, leadership skills, …