Course: SMEs and New Markets: Trade, the Chinese Powerhouse and Online Opportunities

Achieving a level of excellence in your field of endeavour can be the best platform for an SME expanding into international markets. As demonstrated in the video, both Made in …

An SME’s key customer for its finished goods or services might well be other businesses. What’s needed to make an SME a B2B specialist? As we learnt in Step 1.9 …

Services are a dominant component in many developed domestic economies but are increasingly becoming a feature of new market opportunities for SMEs applying their know-how internationally. As we discussed in …

Many SMEs both benefit from and rely upon other businesses to support their growth. How do you become a valued supply chain participant? The importance of supply chains and how …

These days you don’t need to be a huge multinational to trade across borders. E-commerce is big business. According to International Trade Centre, it makes up 12% of global trade …

Let’s look at some strategies for putting the social into social learning. In any social learning platform, responses to Your task prompts can become a series of monologues as each …

Securing the right advice and being realistic about the challenges you may face may be crucial to your new market entry success. Negotiation, mediation, conflict resolution. These are three areas …

Pursuing a new market without a plan is a plan to fail. As you’ve heard in the case studies so far, accessing new markets isn’t a straightforward or easy undertaking. …

Those who have successfully engaged with the Chinese market provide valuable insights into how an SME seeking to pursue business opportunities in China should go about it. Patience and resilience …

The opportunities in China are remarkable – the approach needed to secure them is resource-intensive, relationship-centric and requires resilience. As discussed in the previous step, there are many opportunities for …

Welcome to the second week of the course. This week we examine how technology and trade have opened the door to many SMEs accessing new and different markets. The opportunity …

Technology plays a role in SMEs accessing new markets and provides opportunities for growth. To summarise the key messages from this week we’ve explored: the potential for SME growth through …

Particular know-how or expertise may open up business opportunities that can be the basis for future SME growth. Bespoke is defined in the Oxford Dictionary as ‘made for a particular …

Technology, trade and increasing interconnectedness of the global economy have opened the door to new markets and millions of new prospective customers. Can you think of a country where people …

Deakin’s online courses are based on a few, but important, learning principles. To get the most out of this course, we encourage you to keep in mind the following. Our …