Skip main navigation

Applied know-how leading to new markets

Achieving a level of excellence in your field of endeavour can be the best platform for an SME expanding into international markets. As demonstrated in the video, both Made in …

B2B and B2C

An SME’s key customer for its finished goods or services might well be other businesses. What’s needed to make an SME a B2B specialist? As we learnt in Step 1.9 …

Services being sought

Services are a dominant component in many developed domestic economies but are increasingly becoming a feature of new market opportunities for SMEs applying their know-how internationally. As we discussed in …

Supply chain participation

Many SMEs both benefit from and rely upon other businesses to support their growth. How do you become a valued supply chain participant? The importance of supply chains and how …

E-commerce: more opportunity and more help

These days you don’t need to be a huge multinational to trade across borders. E-commerce is big business. According to International Trade Centre, it makes up 12% of global trade …

Social learning and conversational moves

Let’s look at some strategies for putting the social into social learning. In any social learning platform, responses to Your task prompts can become a series of monologues as each …

The right advice and preparation

Securing the right advice and being realistic about the challenges you may face may be crucial to your new market entry success. Negotiation, mediation, conflict resolution. These are three areas …

Pathfinder lessons and learnings

Those who have successfully engaged with the Chinese market provide valuable insights into how an SME seeking to pursue business opportunities in China should go about it. Patience and resilience …

China’s place in your business strategy

The opportunities in China are remarkable – the approach needed to secure them is resource-intensive, relationship-centric and requires resilience. As discussed in the previous step, there are many opportunities for …

Experiences leading to export

Welcome to the second week of the course. This week we examine how technology and trade have opened the door to many SMEs accessing new and different markets. The opportunity …

Week 1 wrap-up

Technology plays a role in SMEs accessing new markets and provides opportunities for growth. To summarise the key messages from this week we’ve explored: the potential for SME growth through …

Bespoke markets

Particular know-how or expertise may open up business opportunities that can be the basis for future SME growth. Bespoke is defined in the Oxford Dictionary as ‘made for a particular …

New markets: an overview

Technology, trade and increasing interconnectedness of the global economy have opened the door to new markets and millions of new prospective customers. Can you think of a country where people …

Learning online with Deakin

Deakin’s online courses are based on a few, but important, learning principles. To get the most out of this course, we encourage you to keep in mind the following. Our …