Brand Vision and Mission
Every great brand should have a vision and a mission. These help guide the actions of your brand by ensuring you have a focus. Watch the US retailer Best Buy …
Course: Strategic Brand Management with Advertising Week
Creating a Brand Wheel
We are going to presume that you have now articulated a brand vision and mission and created an identity for your brand. Now it’s time to undertake the process of …
Brand identity and design
You’ve segmented your customers, considered targeting and understood where your brand might sit in the market. Now it’s time to undertake the important process of committing the identity of your …
These articles are from the online course:
Strategic Brand Management with Advertising Week