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Who are the BRICS?

Since the term was first coined by Jim O’Neill of Goldman Sachs in 2001, the BRICS (Brazil, Russia, India, China and latterly South Africa) have become the most talked about …

Next steps

We do hope you’ve enjoyed this first week of The Global Business Environment – the introductory two-week course for a program in Geopolitical, Economic and Legal Environments. In this short video Professor …

Theorising the business environment

The term ‘business environment’ implies the macro and micro forces present within the operational realm of businesses, that combine to interact, influence and impact on the activities, functions and decisions …

The end of globalisation?

The grand narrative of globalisation, long considered to be the best route to economic prosperity and a euphemism for socio-economic development over the past few decades, may not be as …

Entry strategies into emerging markets

Emerging markets present many diverse investment opportunities for global businesses. However, when and how global businesses enter into emerging markets is critically important. ‘Entry strategy in the Global Emerging Market …

The significance of the BRICS

The BRICS nations have progressively and significantly contributed to the steady and consistent growth of the world. However, despite the many market opportunities they have created for global businesses, they …

The growth of the multinational corporation

Definition: A multinational corporation (MNC) is a business that owns or controls assets in two or more countries. Almost all companies begin life operating in one local or national environment …

Challenges and opportunities

Clearly there are a multitude of challenges and opportunities arising from the global business environment … As the accelerating shift in the global economic landscape from Europe and North America …

My globalisation story

Forget everything you have learned about globalisation so far on this course. What is your experience of globalisation? Your task Now express your story of your globalisation experience using any …

Economic globalisation: definition and drivers

Economic globalisation describes the process of growing integration between local, national and regional economies and markets. David Held et al. (1999) suggest that the process of globalisation can be understood …

Capturing your thinking

As you embark on this course over the next few weeks, you will be navigating the waters of the global business environment, where you will be exploring, examining and engaging …

Continue learning with Coventry University

Thank you for joining us. If you enjoyed the learning experience, you may be interested in our fully online MBA, MBA for the Cyber Security Management sector, MBA with Artificial …