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Reflection of ideas

Competitive advantage recap

This week we focused on how ICT can deliver business value through automation and information.

A critical component of any investment, including information technology investments, is that it must fit with the organisation’s business model for it to generate value.

You have explored how information technology investments can produce business value. You have also seen how organisations use information generated. This information asset is central to ongoing organisational competitiveness.

Next week, you will explore the competitive value of the information generated in more detail.

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This article is from the free online course:

Competitive Advantage: Using Information to Gain a Competitive Edge

Deakin University

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