Skip to 0 minutes and 5 secondsOK, let's look at what we covered in Week 1. First, we looked at the restaurant scenario, and we had a look at the paper-based scenario, and you're familiar with how that works. And then we had a look at an automated scenario. We are asking the question is that all that we could gain from introducing an IT system into a restaurant. Are efficiency gains all that we could introduce? Now, let's have a think about it for a second. When we have an automated system, sure we have efficiency gains, but then it captures a lot of the information that otherwise would just disappear.

Skip to 0 minutes and 55 secondsFor example, when we're taking an order, the time of the order, what they ordered, who was the waiter or the waitress who was taking this order? All that information is captured, and all this information is going to be captured at very fine grain level. Now, can we do something with this information?

Where to next?

Are efficiency gains ALL that we can expect from ICT?

This week we introduced the notion of competitive advantage and how it can be gained through investment in and implementation of information technology.

Next week we will dig deeper into the granular information derived from data analytics and see how it can be used to improve decision making and increase returns on ICT investment.

Your task

What is your take home message from week 1? Discuss in the comments.

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Competitive Advantage: Using Information to Gain a Competitive Edge

Deakin University

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