Contact FutureLearn for Support
Skip main navigation
We use cookies to give you a better experience, if that’s ok you can close this message and carry on browsing. For more info read our cookies policy.
We use cookies to give you a better experience. Carry on browsing if you're happy with this, or read our cookies policy for more information.
Hand writing on colourful Post-It notes on wall
Reflection of ideas

Competitive advantage recap

This week we focused on how ICT can deliver business value through automation and information.

A critical component of any investment, including information technology investments, is that it must fit with the organisation’s business model for it to generate value.

You have explored how information technology investments can produce business value. You have also seen how organisations use information generated. This information asset is central to ongoing organisational competitiveness.

Your task

Reflect on your learning this week. What has been your primary take-home messages?

Share this article:

This article is from the free online course:

Competitive Advantage: Using Information to Build Business Success

Deakin University

Course highlights Get a taste of this course before you join: