External Agencies and OTAs
Even though you make more profit per transaction from direct bookings rather than third-party distributors, collaborating with online travel agencies (OTAs) can be beneficial for small businesses. Through their extensive online presence and audience reach they can drive your sales volume.
OTAs can provide you with massive exposure at relatively low cost, allow for comparison and use good reviews to promote your product or service further.
In this video you will hear from Expedia on how they as an external agency can support your business through the data they feed back to you on their platforms. Their customisable tools and insights on the market, your competitors but also things such as your traffic flow and booking windows can provide you with opportunities on how to better promote and grow your business.
Understanding Data in the Tourism Industry
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