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Nir Eyal on managing habits
Watch Alex Cowan discuss managing habits with Nir Eyal, author of Hook and creator of the hook framework.
In this video, Alex interviews Nir Eyal and discusses how he created the hook framework. Eyal describes the internal trigger as an “itch that occurs frequently enough in your user’s life to prompt them into action.” As a product manager, how does your product fit into this framework and what “itch” are you try to scratch?
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