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Skip to 0 minutes and 8 seconds Hello and welcome to week four of the Secret Power of Brands. Brands like Apple live on design, and that’s what we’re going to be looking at this week– not just the design of their logo but the design of the whole experience that customers get. We’re going to be looking at what we call 360 design, and we’re going to be challenging you to take the brand that you worked on last week and do some creative design work on it. And I’m really looking forward to sharing that as we go through week four.

Introduction to week 4

Robert introduces this week’s topics.

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This video is from the free online course:

The Secret Power of Brands

UEA (University of East Anglia)

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