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The new mainstream

This report, The new mainstream, created by brand consultancy firms Wolff Olins and Flamingo, looks at how ‘consommacteur’ behaviours are becoming mainstream. Consumers, it argues, are demanding a new deal in their relationship with organisations. How far do you agree? What exceptions can you think of?

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This article is from the free online course:

The Secret Power of Brands

UEA (University of East Anglia)

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