Skip to 0 minutes and 8 secondsHello, and welcome to week two of the Secret Power of Brands. Last week, we found out how brands like these two have such a presence in our lives, how they have their impact, how they create value. And this week, we'll be looking at the people behind brands like these. We'll be looking at the whole branding industry. How do brands get managed day-to-day? And if you one more than one brand, how do you juggle them? We'll be taking in all of this in this week, the second week, of the Secret Power of Brands.

Introduction to Week 2

This week we’ll be looking at the branding industry. How do brands get managed day to day and if you own more than one brand, how do you manage them? We’ll be working on this throughout this week.

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The Secret Power of Brands

UEA (University of East Anglia)

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