Want to keep learning?

This content is taken from the UEA (University of East Anglia)'s online course, The Secret Power of Brands. Join the course to learn more.

Skip to 0 minutes and 4 seconds [SPEAKING GERMAN] [SPEAKING DUTCH] [SPEAKING JAPANESE] Hello. My name is Andre. I’m a social entrepreneur based in the UK. My favourite brand is Hotel Chocolat. It’s an innovative chocolate company. It sells chocolate and also has its own cocoa farms based out in Santa Lucia. And it’s always doing innovative things with chocolate. [SPEAKING SPANISH] [SPEAKING FOREIGN LANGUAGE] [SPEAKING FRENCH] [SPEAKING DANISH]

The world's favourite brands

From London to Tokyo to Rio, you’ll see people from all over the world talk about the brands they love.

Think about the range of brands they choose. Are there any surprises? What other brands would you suggest? And think about the reasons people give: some very functional, others about emotion or even nostalgia. What do you think is the common link between the brands people love?

Use the comments to discuss your responses to the ideas we see here, do you agree? If not, why?

Share this video:

This video is from the free online course:

The Secret Power of Brands

UEA (University of East Anglia)

Get a taste of this course

Find out what this course is like by previewing some of the course steps before you join: