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What is market positioning?
This video explains what is market positioning and how to achieve it.
In this video you learned the following 5 key points:
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Competitive positioning is all about customer’s perceptions.
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Positioning can occur at different levels, including product, brand or organisational.
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Marketing communication help reinforce competitive positions.
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Positioning is not an easy thing to do successfully.
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Marketers often map out how their products or service compares with the competitors using graphic formats.
This article is from the online course:
Strategic Marketing: Segmentation, Targeting, Positioning
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This article is from the free online
Strategic Marketing: Segmentation, Targeting, Positioning
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