What is market positioning?

In this video you learned the following 5 key points:

1. Competitive positioning is all about customer’s perceptions.

2. Positioning can occur at different levels, including product, brand or organisational.

3. Marketing communication help reinforce competitive positions.

4. Positioning is not an easy thing to do successfully.

5. Marketers often map out how their products or service compares with the competitors using graphic formats.