What is brand positioning?

In this video you learned more about what is brand positioning. Here are the 5 key take-aways:

1. Brand positioning is the act of designing a company’s image so that it occupies a distinct place in the market.

2. Brand positioning informs customer’s views and opinions, thus marketers must have a good understanding of their target market.

3. Brands position themselves by advertising the key features of their brands in order to create a unique image.

4. Identifying the points of similarity and difference between competing products will help customers make choices easier and give them more reasons to buy.

5. It is very difficult to reposition a brand without destroying its credibility.