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Geographic Segmentation

A video explaining in more detail the process and purpose of geographic segmentation.

Now, let us summarise the key points of geographic segmentation:

  1. Geographic segmentation is a useful way for marketers to break down big markets into smaller groups they would like to target.

  2. Segmenting by geography is often the first phase of the process.

  3. The approach is essential for smaller businesses, which do not have the required level of resources to target large markets.

  4. Geographic segmentation by itself is not sufficient for the identification of viable target markets.

  5. Marketers should look at geographic segmentation together with other methods and approaches to segmentation.

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Strategic Marketing: Segmentation, Targeting, Positioning

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FutureLearn - Learning For Life

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