Target Audiences
Let us summarise the key points relating to targeting:
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Target audiences are selected group from within a segment which receives marketing communications.
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An understanding of target audiences is an important factor in determining the marketing strategy that will produce the best results.
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Target audiences are selected on the basis of the segmentation techniques used such as demographic and geographic, as well as factors like education and opinions.
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Marketing communications should be tailored specifically to the target audiences through the use of imagery, music or themes.
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Target audiences can be reached in different ways through the use of business partnerships, trusted voices, digital publications and others.
Strategic Marketing: Segmentation, Targeting, Positioning
Strategic Marketing: Segmentation, Targeting, Positioning
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