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Target Audiences

This video explain what is targeting in more detail.

Let us summarise the key points relating to targeting:

  1. Target audiences are selected group from within a segment which receives marketing communications.

  2. An understanding of target audiences is an important factor in determining the marketing strategy that will produce the best results.

  3. Target audiences are selected on the basis of the segmentation techniques used such as demographic and geographic, as well as factors like education and opinions.

  4. Marketing communications should be tailored specifically to the target audiences through the use of imagery, music or themes.

  5. Target audiences can be reached in different ways through the use of business partnerships, trusted voices, digital publications and others.

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Strategic Marketing: Segmentation, Targeting, Positioning

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FutureLearn - Learning For Life

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