Understanding product audiences

Now that we’ve looked at who is responsible for supporting anti-racism in different elements of the design process, let’s start to think more about the people who may use a product or service.

In this video Jean and Abadesi talk about how to determine a customer base and conduct inclusive user research, and how anti-racism can be taken into account during these processes.

Did anything stand out for you in this video? Are there any tips you could apply in your own work? Discuss your thoughts in the comments below and respond to your fellow learners where you can.