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The value of information

There is no magic formula for using information to gain a competitive advantage in business.

There is no magic formula for using information to gain a competitive advantage in business, in the increasingly digital world we live in.

In this course, you will discover ways of seeing through the complexities of business to make informed decisions about information. This includes making choices about Information and Communication Technology (ICT). You will learn about the concept of business value as a stepping stone to competitive advantage. The focus of this course will be to answer the question, ‘how can information give business a competitive advantage?’

A firm is said to have a competitive advantage when it acquires or develops an attribute or combination of attributes that allows it to outperform its competitors by creating more economic value.

Over the next two weeks you’ll: 

  • explore the value of information and information technology
  • examine how technology can support a business to generate business value
  • identify the different components of a business that benefit from technology investment
  • analyse the role of information and communication technology to automate and informate business processes
  • identify how information can be used to create a competitive advantage.

Meet the team

Your lead educator in this course is Associate Professor Lubna Alam who has 15 years experience in researching and teaching technology disruption and IT-business alignment.

This course is also part of a unique set of postgraduate degrees offered on FutureLearn by Deakin University in Australia. It is the first course of five that together make up one of the introductory units for the Masters of Cyber Security.

Your task

Tell us a little about yourself in the comments. Share with other learners what are you hoping to achieve through this course.

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Competitive Advantage: Using Information to Build Business Success

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