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Automate and informate

Automating the front end of a business, provides an opportunity to informate and make decisions in the back end of the business.

Information is the other side of the automation process: to automate also means to ‘informate’.

The automatic collection of data enable many more details to be recorded. So automating the front end of a business provides an opportunity in the back end of the business to make better decisions with the information gathered.

Understanding automate and informate

In the last few steps, we have talked about automation in relation to the cafe Pic Nic Pak. In essence, aspects of the business were automated that were previously done manually.

Once you have automated you can start informating. This is the process of increasing effectiveness through the acquisition of information and distilling that information into new knowledge.

Now management can analyse the data to drive other business decisions. Better decisions impact returns on investments.

Your task

What kind of information might the new automated system at Pic Nic Pak give the owner, Divya? How would this automation make the business more competitive?

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Competitive Advantage: Using Information to Build Business Success

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