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Positioning is about Your Customer's Point of View

Product positioning determines how your customers will perceive your products and services. Watch Ken Burke explain more.

How will customers perceive your products and services? How do you want them to? These two questions are at the heart of product positioning. This Microcast provides a thorough walk-through of key product and service attributes, competitive positioning analysis, and crafting a solid positioning statement for your business.

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Create a Robust Go to Market Strategy

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