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What it means to define and segment competition

Competition is important. Watch this overview of why you should evaluate your competitors' strengths, weaknesses, and positions.

You want competition. Why? Having competition not only validates the market you’re in but is an indicator of an established market—which is a risk-reducer from an investor’s point of view. Embrace your competition. This overview covers the importance of evaluating the strengths, weaknesses and position of your competitors.

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Crushing your Competition: Competitive Strategies to Make your Business Stand Out

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