- Artificial Intelligence (AI): the theory and development of computer systems able to perform tasks normally requiring human intelligence, such as visual perception, speech recognition, decision-making, and translation between languages. (OED)
- Big Data: According to the UK Cabinet Office, refers to both “large volumes of data with high levels of complexity” and the “more advanced techniques and technologies required to gain meaningful information and insights in real time”.
- Cognitive Computing: refers to systems that learn at scale (i.e. have the ability to process very large volumes of all types of data), in real time, and interact with humans naturally.
- Data Analytics: the extraction of insights and meaning from raw data using specialised tools and techniques.
- Data Analyst vs Data Scientist: In general, a data analyst will help you query, summarise, and process data, and a data scientist will apply analytic tools and techniques to solve specific problems.
- Data Visualisation: the art of communicating and making sense of data using images.
Want to keep
learning?This content is taken from
Edinburgh Napier University online course,
Understanding Data in the Tourism IndustryView Course
- Small Data: refers to data which is small enough to be processed inside a single computer, using simple tools such as spreadsheet applications.
- Structured Data: data which is in a traditional row-column tabular format.
- Unstructured Data: is data that needs to be cleaned and processed before analysis, or where the structure of the data is not tabular. An example of the first type would be text, and of the second, a social network.
Understanding Data in the Tourism Industry
Our purpose is to transform access to education.
We offer a diverse selection of courses from leading universities and cultural institutions from around the world. These are delivered one step at a time, and are accessible on mobile, tablet and desktop, so you can fit learning around your life.
We believe learning should be an enjoyable, social experience, so our courses offer the opportunity to discuss what you’re learning with others as you go, helping you make fresh discoveries and form new ideas.
You can unlock new opportunities with unlimited access to hundreds of online short courses for a year by subscribing to our Unlimited package. Build your knowledge with top universities and organisations.