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Digital campaigning, tracking and measurement


To elaborate on the value of customer data, in this video Sarah will tell you about how they measure their marketing efforts using digitised visitor data. While watching the video, focus on what she says about:

  • The benefits of using a digital platform to track the success of different marketing communications.
  • How they use successful campaigns to grow their retention figure and attract a wider audience.
  • How data informs their marketing spend on further communication channels.
  • Why collecting feedback it is so important to them.
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Understanding Data in the Tourism Industry

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FutureLearn - Learning For Life

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