Skip main navigation

Hurry, only 2 days left to get one year of Unlimited learning for £249.99 £174.99. New subscribers only. T&Cs apply

Find out more

External Agencies and OTAs

Online agencies, such as Expedia and Booking.com can also provide data

Even though you make more profit per transaction from direct bookings rather than third-party distributors, collaborating with online travel agencies (OTAs) can be beneficial for small businesses. Through their extensive online presence and audience reach they can drive your sales volume.

OTAs can provide you with massive exposure at relatively low cost, allow for comparison and use good reviews to promote your product or service further.

In this video you will hear from Expedia on how they as an external agency can support your business through the data they feed back to you on their platforms. Their customisable tools and insights on the market, your competitors but also things such as your traffic flow and booking windows can provide you with opportunities on how to better promote and grow your business.

This article is from the free online

Understanding Data in the Tourism Industry

Created by
FutureLearn - Learning For Life

Reach your personal and professional goals

Unlock access to hundreds of expert online courses and degrees from top universities and educators to gain accredited qualifications and professional CV-building certificates.

Join over 18 million learners to launch, switch or build upon your career, all at your own pace, across a wide range of topic areas.

Start Learning now