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Collaborative possibilities: examples from Edinburgh & East Lothian

Examples of the challenges and possibilities of sharing

In this video, you will hear from people representing a range of sectors talking about collaboration challenges and possibilities from a local and global perspective respectively.

While watching the video, focus on what is said about:

  • How local co-operation can build a destination that can compete globally
  • How the knowledge you have acquired on your data journey can be shared in a regional or national network to benefit the wider destination
  • How collaborating with trade associations, partners and universities can foster data innovation through research
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Understanding Data in the Tourism Industry

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