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Challenges overcome by data collaboration - The List

How can you use data to create competitive advantage? Brendan from The List explains their use of event data as business intelligence data.

Sharing data can help a destination deal with an array of challenges. In this video, you will hear Brendan from The List talk about how they use and share live events data as business intelligence. While watching the video, focus on what he mentions about:

  • How sharing data, such as live events data, across sectors and regions can benefit everyone involved.
  • How providing information to DMOs and other tourism businesses can help them differentiate themselves from the competition.
  • Tourism destinations competing within a global marketplace and how data collaboration can create competitive advantages.

Now thinking about your own business, think about what global destinations you might be in direct competition with and how data collaboration could provide you with that necessary competitive advantage over those competitors. In addition, consider what data your business would need to do so.

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Understanding Data in the Tourism Industry

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