Skip main navigation

Creating a data-driven culture

Reflect on your plan so far. Is there anything you can do now? What if anything might you need external help with?
© Edinburgh Napier University

Summary of key points from all weeks – roadmap:

Diagram showing the 10 steps described in this step Building a data driven culture. (Click to expand)

  1. Build a data-driven culture
  2. Take stock of what you have
  3. Make sure you know what you want from data (what is your objective, problems, opportunities)
  4. Go and collect the data you need
  5. Ensure data protection (also don’t collect what you don’t need)
  6. Integrate data with existing tools
  7. Build a database that suits your specific needs (get help if needed, ensure skills are retained)
  8. Find partners to collaborate with
  9. Build a strong destination through shared data
  10. Keep updated 🙂
© Edinburgh Napier University
This article is from the free online

Understanding Data in the Tourism Industry

Created by
FutureLearn - Learning For Life

Our purpose is to transform access to education.

We offer a diverse selection of courses from leading universities and cultural institutions from around the world. These are delivered one step at a time, and are accessible on mobile, tablet and desktop, so you can fit learning around your life.

We believe learning should be an enjoyable, social experience, so our courses offer the opportunity to discuss what you’re learning with others as you go, helping you make fresh discoveries and form new ideas.
You can unlock new opportunities with unlimited access to hundreds of online short courses for a year by subscribing to our Unlimited package. Build your knowledge with top universities and organisations.

Learn more about how FutureLearn is transforming access to education