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You and your customer

Watch Alex Cowan discuss the lens through which different departments within an organization view a customer.

In this video, Alex explains how an organization looks at a customer from different angles from different teams: Data Science, Project Management, Development, Consulting & Support, Sales & Marketing, Finance & Legal, Management, and Design. As a product manager, how would you convey a customer’s needs to such a wide variety of players?

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Digital Product Management

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FutureLearn - Learning For Life

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