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Managing habits — variable reward and investment

Watch Alex Cowan talk about user habits and how they can help a product manager innovate new solutions that change the way users do things.

In this video, Alex continues his discussion on Nir Eyal’s Hook Framework, concluding with variable rewards and investments. A reward on Facebook may be getting numerous likes. An investment in Facebook may be the collection of data that allows you to easily invite friends to a party.

In this framework, a reward can be positive or negative. Using the Facebook scenario, can you think of instances when there are negative rewards for your actions?

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Digital Product Management

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