Business model design I: Proposition design

In this video, Alex talks about taking a moving forward with a business model with a validated proposition. Before engaging with the business model canvas, Alex recommends creating a positioning statement. If you have a product idea, how would you fill out this positioning statement?:

“For [target customer] who [statement of the need of opportunity], the [product name] is a [product category] that [statement of key benefit/ compelling reason to buy]. Unlike [primary competitive alternative], our product [statement of primary differentiation].”

Business Model Canvas