Skip main navigation

Business model design I: Proposition design

Watch Alex Cowan discuss how to develop your business model, starting with proposition design.

In this video, Alex talks about taking a moving forward with a business model with a validated proposition. Before engaging with the business model canvas, Alex recommends creating a positioning statement. If you have a product idea, how would you fill out this positioning statement?:

β€œFor [target customer] who [statement of the need of opportunity], the [product name] is a [product category] that [statement of key benefit/ compelling reason to buy]. Unlike [primary competitive alternative], our product [statement of primary differentiation].”

Business Model Canvas

This article is from the free online

Digital Product Management

Created by
FutureLearn - Learning For Life

Reach your personal and professional goals

Unlock access to hundreds of expert online courses and degrees from top universities and educators to gain accredited qualifications and professional CV-building certificates.

Join over 18 million learners to launch, switch or build upon your career, all at your own pace, across a wide range of topic areas.

Start Learning now