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Business model design I: Proposition design

Watch Alex Cowan discuss how to develop your business model, starting with proposition design.

In this video, Alex talks about taking a moving forward with a business model with a validated proposition. Before engaging with the business model canvas, Alex recommends creating a positioning statement. If you have a product idea, how would you fill out this positioning statement?:

“For [target customer] who [statement of the need of opportunity], the [product name] is a [product category] that [statement of key benefit/ compelling reason to buy]. Unlike [primary competitive alternative], our product [statement of primary differentiation].”

Business Model Canvas

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Digital Product Management

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