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Business model design II: Customer journeys


In this video, Alex discusses translating the desirability dimension of your product into thoughtful work on feasibility and viability, and focusing on the customer journey. To enhance your thinking about the customer relationship, picture a product you use. Approach this product with the mindset of a customer, asking what you as the customer Thinks, Sees, Feels, and Does.

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Digital Product Management

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FutureLearn - Learning For Life

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