The trouble with new features

In this video, Alex talks about problems an organization may encounter when launching a new feature. He says that a product manager may think, “the products have been successful so now we can do anything we want and it’ll work.” You may look at Alex’s message as a warning to remember what you’ve learned so far about product management. Can you think of an analogy, like Alex growing lavender in Northern California, to describe a situation where you did or didn’t embark on a project before you were ready?