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Nastia Root on being a growth PM

Watch Alex Cowan interview Nastia Root on being a growth product manager.

In this video, Alex interviews Natsta Root, project manager at Google, about her role of being a growth product manager. In her role of Growth PM, she tries to increase the user base to grow a new product instead of adding new features, which was the goal of her other product manager jobs. Nastia lists questions she asks to help her products reach a larger base. Do you have ideas on how you could expand a user base for a new product?

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Digital Product Management

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