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The underpinning principles of the EFQM Model: part I

In this article, Geoff Carter introduces the basic design of the EFQM Model and makes reference to the Golden Circle as presented by Simon Sinek.
Three wooden blocks on a blue background. Each block has a question mark on it.
© EFQM

The structure of the EFQM Model is based on the simple but powerful logic of asking an organisation three simple questions, WHY? HOW? & WHAT?

1) Why does your organisation exist?

2) How do you do the things you do?

3) What do you achieve?

In the EFQM Model:

The WHY question is then expanded into….. “Why” do you do what you do?…….”Why” this particular Purpose? …..”Why” this particular Strategy?

These open ended questions are clustered under the heading of Direction.

The HOW question is expanded into…. “How” do you intend to deliver on your Purpose and your Strategy?

Answers to this open ended question are clustered under the heading of Execution.

The WHAT question is expanded into…. “What” have you actually achieved to date….. “What” do you intend to achieve tomorrow?

These open ended questions are clustered under the heading of Results

Your task

Please click on the link to this short video featuring Simon Sinek talking about what he calls the Golden Circle to hear a more detailed explanation.

What were the key messages from the video? Please add your thoughts in the Comments.

© EFQM
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