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Market analysis

Market analysis examines the market demand in relation to prices and product offerings.

Market analysis examines the market demand in relation to prices and product offerings, using consumer demographics and buying habits to identify trends. Market analysis and industry analysis are both used by investors and corporate managers in the projection of corporate financial performance.

The market analyst’s job is to envision potential problems, such as creating a product that no one wants to buy, and redirect company efforts towards products that will do better in the marketplace. Industry-leading companies use market analysis in planning the details of product lines that have a better chance of success because they more directly satisfy market demands.

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Foundations of Marketing: How to Build a Modern Marketing Plan

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